Buzan Centre for Business

From 1996 -2004 this was the Buzan Centre for Business website.
The content below is from the site's 2004 archived pages.

Buzan Centre for Business, a consulting and training enterprise, offers a comprehensive suite of products and services that can be applied individually, or in combination, to meet your particular business requirements.
We work in concert with you to identify and target performance improvement needs; then we develop and deliver training solutions to address those needs. 

In addition, we work with you to learn the language of your business, and customize our presentation and activities to your environment and your schedule.
Feel free to call us to schedule an initial phone consultation at no charge.
Performance Improvement Consulting
Our primary focus is on developing custom workshops to address our clients' performance improvement needs. Our goal is to go beyond "technique" or situation specific "practices", to provide not only useful, practical skills, but also a thorough understanding of the underlying concepts and principles, empowering participants to consistently apply new knowledge and skills to a variety of situations on a long-term basis.
No Limits
Simply stated, we place no limits on human potential; we are not interested in maintaining the status quo, or in perpetuating mediocrity. We are interested in continuous improvement, learning, and the pursuit of personal mastery.

The results of our work consistently validate our approach and reinforce our conviction that the basic nature of genius is in all human beings. It is the nurture of this nature that is all important.

To that end, all of our work incorporates Mental Literacy® concepts developed by Tony Buzan, one of the world's leading authorities on brain research and improving human performance.

We provide proven ways to help participants "learn how to learn" more effectively by understanding and leveraging the full range of their cortical skills.
Client Focus
We build strong, lasting relationships with our clients, based on mutual trust and respect. As business partners, we are an extension of your leadership team.

As part of this commitment to our clients, each of our custom workshops includes access to post-workshop coaching and support.
We leverage our extensive, real-world business and leadership experience to transform the latest and best ideas from leading experts and world class thinkers into intelligent, practical applications for your business.

We combine this experience with our energy and enthusiasm to make your learning fun, inspirational, and memorable!

In 1968, Tony Buzan was working in London as Editor of the Mensa International Journal and successfully teaching "impossible learners" when the BBC asked him to host a ten-part educational series called Use Your Head. This innovative program began a successful 25 year collaboration with the BBC, including prize winning and top-rated television and radio programs, corporate videos and books.

Use Your Head, first published in 1974, is a million-copy, perennial bestseller with editions in 17 languages. For more than 20 years, Use Your Head and Use Your Memory have been the leading backlist publications of BBC books. BBC Books calls The Mind Map Book, its lead title for 1993. "The most important book published this century for all those who wish to use their brains to their full potential.

Tony Buzan is a coach for the British Olympic Rowing Team and coaches members of the British Olympic Chess Squad. He is also a published and award-winning poet. For more than 30 years, Tony has worked closely with the learning disabled. In addition to numerous honourary awards, Tony Buzan holds the world's highest "Creativity I.Q."

Tony Buzan
We are proud, excited, and honored to have Tony Buzan as our "Master Mind", guiding, coaching, supporting, and encouraging our efforts to advance the understanding and application of Mental Literacy® in business.
Cool Stuff!
Forget the 3-ring binders! When it comes to participant material that actually adds value to a workshop, SCAN/PLAN® is the most effective solution we've seen.

Using specially designed handouts and a unique folder, participants are actively involved in constructing their own workbook as the course progresses.

After the course, the workbook becomes an easy-to-use job aid and memory jogger, continually reinforcing the course material.

We specialize in applying the principles of Mental Literacy® and Radiant Thinking®
to business imperatives:










Our primary goal is to help your people, and ultimately your organization, increase their capacity to embrace change and produce superior results.



Today there is little doubt that having a recognized quality system is the admission ticket to global commerce. There is also little doubt that the challenge facing companies is not the rigors of ISO 9000 and QS 9000 implementation, but the need to create the corporate culture required to realize the full value from the investment! Far too often, we have seen implementation plans that fail to adequately address the emotional and learning requirements of everyone in the organization, resulting in negative attitudes and behavior that insidiously weaken your bottom line. We combine our real world experience, with the intelligent, practical application of the latest brain research to position the ISO 9000 Quality System Standards in the best perspective...a perspective that encourages a culture that embraces the quality journey, and fosters a genuine commitment to the shared vision.


Workshop content and schedule are customized to address your needs.

Workshop and Keynote Possibilities Focus: ISO/QS 9000

I. Awareness

Overviews and Introductions:

  • Executives/Decision Makers
  • Human Resources and Personnel
  • Marketing and Sales
  • Interfaces
  • Everyone 


 Formulate a high level view of the ISO/QS system 

 Understand the certification process and options 

 Explore the difference between ISO 9000 and MBNQA criteria 

 Recognize the possibilities and constraints of the system 

 Discover the essence of a true Quality culture 

 Intuit the creative/innovative opportunities inherent in the system 

II. Planning

Strategy Sessions:
  • Executives/Decision Makers
  • Human Resources and Personnel
  • Marketing and Sales
Tactical Deployment:
  • Implementation Teams
  • Management Representatives
  • Interfaces 


 Develop a competent working knowledge of the ISO Standards, certification, synthesize the details and develop a "systems view" 

 Strategically apply Mental Literacy® and adult learning concepts in all communications and training efforts to increase retention, and cultivate positive attitudes 

 Identify opportunities to optimize resources and drive toward a Quality culture 

 Develop an organizational and personal vision of success 

 In sum, know and be able to articulate the "why", formulate the "what", decide the "who, when, where, how and how much" and document it!

III. Implementation

  • Team Learning (pre and post Quality Manual development)
  • Documentation Team Development
  • Internal Audit Team Development
  • Internal Lead Auditor Development
  • Training Team Development


 Develop a level of ISO/QS competence to influence the system

 Integrate the details and develop a "systems view"

 Build ISO/QS communication skills 

 Build Corrective Action Requests analysis and resolution skills

 Develop an organizational and personal vision of success

 Control the emotional environment 

IV. Stabilizing the System

  • Mastering Continuous Improvement
  • Lessons learned and best practices
  • Cross-functional Process Improvement Teams


 Learn creative problem solving techniques

 Learn how to gather and use data for fact-based decision making

 Develop root cause analysis skills 

 Build Team self-diagnosis and intervention skills

V. Revolutionary Improvement!

  • Analysis and Experimentation
  • The Art and Science of Creativity and Innovation


 Control the variables; critical to real understanding and progress

 High leverage practices

 Enable innovation within the ISO/QS system

 Mastering the Genius Formula




"Over the long run, superior performance depends on superior learning." Peter Senge

Companies and people operating with outdated learning paradigms, struggle to survive. The symptoms are painfully obvious. Without question, we each have our own "learning landscape". Also without question, in business, and in life, that landscape must be cultivated regularly. Fortunately, by understanding and applying the latest in brain research, we can significantly enhance our learning process, changing our future and the future of those we care about.


Workshop content and schedule are customized to address your needs.

Workshop & Keynote Possibilities Focus

I. Insight

"To stay young requires unceasing cultivation of the ability to unlearn falsehoods."
Robert A. Heinlein


 Mental Literacy® of Learning
 Habits- unlearning and relearning
 The Myths of Aging
 Implications of leading edge research
 The brain "friendly" environment
 The value of diversity
 The power of mindset
  Increasing capacity

II. Leveraging New Insights and Building New Skills

Updating the learning skills of your workforce results in performance improvement.


 Self directed learning
 Dealing with the fear of failure 
 Improving concentration
 Improving memory and retention
 Improving communication on all levels
 Shared vision, shared mindset
 Improving classroom and on the job learning
  Team Learning

III. Strategies and Tactics for Creating a Learning Culture

"Nothing is more terrible than activity without insight." Thomas Carlyle


 Who, What ,When, Where, Why, and How 
 Assessment of the here and now
 Removing the roadblocks
 Responsibility for learning
 Creating learning expectations
  Creating High Performance Study Teams
.....And much more!

IV Self Evaluation and Feedback

Fearless continuous learning = continuous success!


 Mind sports
 The habit of acquiring knowledge
 TEFCAS- Buzan's Performance Improvement Process



Carol Arold

Building on a very successful, 26-year career, spanning two Fortune 500 companies, Carol Arold founded the Buzan Centre for Business in 1995. Her extensive leadership experience includes significant executive level operations assignments, with responsibility for more than 2000 employees, and operating budgets in excess of $75 million, as well as strategic staff appointments and numerous special assignments, including a labor contract bargaining team. Her leadership influence extends well into the community where she has frequently served on boards as chairperson, president or as a leader of fundraising initiatives. She attributes her success to a driving curiosity of why and how things (systems) work or not, the ability to see past the mundane and create new paradigms... a talent often recognized and honored through numerous appointments and awards. Early in her corporate career, she was appointed to serve as a member of a National Executive Management Assessment Team, an experience that influenced her thinking throughout her career and was the catalyst that led to the development of her consulting and training business.

Her business relationship with Tony Buzan is grounded in his concepts of Mental Literacy®, Radiant Thinking® and her strongly held "No Limits" philosophy on human potential. Additionally, the concepts of other leading thinkers such as W. Edwards Deming, Malcolm Knowles, Peter Senge, Daniel Goleman and Edward de Bono, are also integrated into her custom workshops that address the tough issues facing businesses today. Lessons learned, through years of operating within large bureaucracies, keeps the Buzan Centre for Business, lean, agile, competitively priced and intensely focused on adding value to their clients business.

Gordon Arold

Gordon has worked as a performance improvement and training professional for the past 6 years, achieving Master Trainer status in Leadership Development. He also has considerable experience as a Leadership Assessment feedback coach, conducting one-on-one 360° feedback sessions for over 100 leaders, from supervisors to corporate executives. In addition, Gordon has been certified to facilitate a number of 3rd-party training programs, including Steven Covey's 7 Habits of Highly Effective People workshop. His personal mission is to help people continuously discover the best within themselves.

In total, Gordon has 28 years of professional and leadership experience in the Information Technology (IT) industry. He began his career as a business application software developer. While in the IT field, he developed expertise in several programming languages and gained extensive project management experience. Gordon also held various leadership positions, (including Application Development Manager; Data Center Manager; and Account Manager) responsible for P&L management, proposal development, contract negotiation, client satisfaction, people care and development, and performance management.

At the Buzan Centre for Business, Gordon applies his unique combination of technical, leadership, and performance improvement skills and experience to develop, acquire, and deliver new programs and tools to meet the needs of their clients.

Gordon has a Bachelors of Business Administration degree in Business Computer Systems He enjoys many of the same activities as his wife, Carol, with the exception of golf; he loves it, she humors him.